Quantity or Quality
The internet is all about quantity. Quantity of visitors, quantity of clicks, quantity of ads, quantity of subscribers, quantity of free stuff. But these often lead away from quality. It is a simple matter – there are limited resources the internet over. And when a large portion of them are diverted to generating quantity, there is little left to advance quality. On top of that, the ones that push for quantity only care about that anyway.
The free stuff you get is a bate, it is meant to pull traffic to a site and rack up the visitor count so that advertisers would eventually buy add space, or some big company would offer gadzillions to buy it, or to have bunch of other companies offer a bunch of useless “widgets” or to switch to a subscription base later. Either way, there is one goal - QUANTITY OF TRAFFIC. However, that traffic is more like the circular track of Nascar than a highway directing the morning rush hour. It’s traffic for the sake of traffic, and quantity for the sake of quantity. However, where is the benefit, the added value that anyone could enjoy?
Truly, there must some who’d rather pay for an uncluttered internet, just like they do for commercial free premium cable. And, therefore, where there is demand there is supply. So, there would be those who’d begin to care about the quality of content and experience more than the quantity. To put it another way, where the quality abounds, the quantity will follow.
So, here is the moral of the story: “Web 2.0 which is about silly widgets, mindless traffic, pointless interlinks, mindless forwards, and useless clutter – it is out; Web 3.0 is coming – and it is about QUALITY!”